HOW IT WORKS

Every Business Loses Leads in a Different Place.
We Find Where Yours Slip Away and Plan the Fix.

Most organizations fix one piece at a time: a new website, a new agency, a new hire. We look at your whole path from first contact to paying customer, and the systems behind it, then build one plan around your goal, so more of your leads become customers.

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Three Tenra reports on a wooden desk, numbered 01 Audit, 02 Architecture and 03 Activation.
Diagnose · The Audit
Design · The Architecture
Build · The Activation
Step 1 · Diagnose
The Audit

We Start With Your Goals.
Then We Find What’s in the Way.

We start with your growth goals. Then we talk to you and your team, follow every step from first contact to payment, and check the people, tools and numbers behind each one.

You get: a clear picture of where you're losing people, and why.

A small team around a meeting table, listening as one person talks them through a presentation.

Every Audit Finds Something Different.

We check the same eight parts of every organization. Here's what can go wrong in each one.

Your OfferThe offer isn't clear, so people can't see why they should choose you.
Your Marketing MaterialsYour website, sales materials and content look outdated or say different things.
Where Your Leads Come FromToo few of the right people find you, or almost all of them come from one source.
How You Engage LeadsLeads wait too long for a reply, or hear nothing after the first contact.
Your Sales ProcessInterest comes in, but no one owns the next step, so leads go cold.
After the SalePeople buy or join once, then never come back or refer anyone.
Your Results and DataNothing is tracked, so no one knows what's working or what to fix.
Who Owns Each StepNo one owns key steps, so things fall through the gaps.

Most businesses have two or three weak spots. The Audit shows which ones cost you the most.

Diagnose · How We Score It

Every Part We Check Becomes a Square.

Each of the eight parts is made up of smaller pieces. In Your Marketing Materials, that might be your website, your sales materials and your emails. In How You Engage Leads, it might be how fast you reply, how you follow up, and who responds to each lead. Every piece we check becomes a square, and each square gets a color for how well it's helping your marketing and sales. The more red, yellow or blue squares you have, the more room there is for real improvement.

Working WellThis part is doing its job. We leave it as it is.
Working, But Room To GrowIt works, but it could do more for you. We improve it if your budget allows.
Needs WorkIt's holding you back. We usually fix it next.
BrokenIt's costing you customers right now. We usually fix it first.
Step 2 · Design
The Architecture

Then We Turn the Right Squares Green.

The Architecture designs the fixes that turn the right squares green. It isn't about turning every square green. It's about working out which fixes will do the most for the goals you set, within your budget. Each fix has two parts: how it's set up, and how it's run, with one owner, so it keeps working. Here's how one square turns green.

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✓ TENRA SYSTEM
Set Up
Run
One owner
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Greener Squares, More Paying Customers.

Every square sits somewhere on your path to paying customer. Fix the right ones, in the right order, and the gains add up: more people find you, and more of them go on to buy. Here's an example.

Example · An Online Skincare Brand

What we found: the store sold well once people arrived, but too few found it and ad dollars went to the wrong places. The fix: far more shoppers finding the brand, on the same budget.

Before
Working WellWorking, But Room To GrowNeeds WorkBroken
Your path to paying customer

An illustration of our approach, not client results.

You get: the Architecture, a plan that shows every square, how it's set up, how it's run, in what order, and by when.

Step 3 · Build
The Activation

Every Fix Gets the Right People.

You hire our recommended specialists directly, and we connect them with your team around one plan, so everyone works toward the same goal.

Every fix also comes with a clear way to run it, with a named owner, so it keeps working. From there, you're in charge, and the plan keeps every part moving toward your goal.

A menu, not a package: you only work with the few your plan needs.

You get: the right people on every fix, working to one plan, with a named owner for each.

The Specialists We Can Bring In

BRAND AND MESSAGING

Brand Strategist
Brand Designer
Copywriter
Photographer and Videographer

GETTING FOUND

Web Designer and Developer
SEO Specialist (getting found on Google)
Paid Ads Specialist
Social Media Manager
PR and Partnerships

SYSTEMS, DATA AND AI

CRM Specialist (your customer database)
Email and Automation
Data and Reporting Analyst
AI Implementer (putting AI tools to work)

SALES AND PEOPLE

Customer Journey Designer (mapping each step a customer takes)
Sales Trainer
Recruiting Partner
Fractional Marketing Lead (a part-time head of marketing)

Your Team Stays at the Center.

Every square belongs to one of four things your organization runs: its people, processes, tools and measures. No two organizations have the same gaps, so no two teams look the same. We match a specialist only where a gap is holding you back. Then your team runs it.

The First Fixes Land in Weeks, Not Months.

Your plan starts with quick wins, then builds from there. Some fixes happen side by side, others wait on each other. We set the pace around your organization, your budget and what matters most.

WEEKS 1–2Quick Wins LiveOwners named, faster replies, simple fixes running.
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WEEKS 3–6Set-Ups UnderwayYour team, and specialists where needed, start on the bigger set-ups.
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WEEKS 7–12Bigger Changes RunningNew systems handed over and running. Growth work like ads begins.

A guide only. Bigger changes can take longer; your timeline is set in your plan.

HOW WE PRICE

Two Fees. No Retainers. No Surprises.

You pay for the Audit and the Architecture. That's it. Every project is quoted individually, sized to your organization, and the fee is agreed on before any work starts.

Diagnose

Audit Only

Find out exactly where you're losing customers, and why.

Best if you want the full picture first.

Most PopularDiagnoseDesign

Audit + Architecture

Know what's wrong, and walk away with a plan to fix it: how it's set up, how it's run, and by when.

Best if you're ready to act on what we find.

Sized to You. The size of your organization sets the scope of the work.
Agreed Up Front. One quote before we start. No hourly billing.
No Retainers. You pay for the work, not a monthly fee.
Specialists Paid Directly. You agree their rates with them directly, so you see every number.

Frequently Asked Questions

What if the Audit doesn't find anything wrong?+

Then you'll hear that plainly, and you won't be sold a fix you don't need. Most businesses have at least one weak spot, but an honest "this part is working" is a useful answer too. You keep the Audit findings either way.

Do I always need to bring in specialists?+

No. We only bring in specialists when a part of the plan needs skills your team doesn't have. If your team can set something up itself, the plan says so.

How long does it take?+

It depends on the size of your organization and how much the plan covers. You'll get a timeline with your quote, before you agree to anything.

Who runs things once they're set up?+

Your team does. We design the plan, specialists set up the parts that need them, and then it's handed over to your people to run. Everything is set up so it keeps working without us.

What happens after I apply?+

Within two business days, you get an email with a straight answer: whether we can help, and what happens next. If there's a fit, we book a call. After the call, you get your quote. If it's not the right time, we'll tell you that too. Nobody is left hanging.

MAKING GROWTH MAKE SENSE

Ready to See Where Growth Is Stuck?
Let's Talk.

Apply for a Growth Check. We'll get back to you within two business days and tell you honestly whether we can help.

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Or Read Our Insights.

Practical ideas for growing businesses.

Read Insights →

Who We Help.

Ten types of organizations we know well.

Who We Help →
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