Who We Help

Charities & Nonprofits

You change lives every day. Funding it shouldn't be a scramble.

For mission-led nonprofits with $1m–$7m in annual income. Your supporters believe in your work and your team gives everything, but your income hasn't kept pace with the need.

Community NonprofitsHealth & ResearchArts & CultureHousing NonprofitsSocial EnterprisesCharity Thrift Stores
Apply for a Growth Check

You'll speak with us directly, as the Executive Director or CEO.

Volunteers unloading boxes of food from a truck

SOUND FAMILIAR?

Where most nonprofits lose supporters.

01A Few Big Gifts Carry Everything

Lose one funder or major donor, and the whole budget wobbles.

Usually starts in: Where Supporters Come From · Your Cause and Ask

02New Donors Give Once, Then Drift

Four in five first-time donors never make a second gift.

Usually starts in: How You Engage Supporters · After the Gift

03Every Grant Starts From Scratch

Each application feels like the first, and deadlines arrive before you're ready.

Usually starts in: Your Materials · How You Secure Gifts

04Your Director Does It All

Grant applications, events and thank-you calls all wait on one very busy person.

Usually starts in: Your Results and Data · Who Owns Each Step

How supporters find you

Six routes to a new supporter.
Each one has its own weak spot.

Every new supporter reaches you by one of six routes. Here's the journey each one usually takes, from first hearing about your cause to giving again.

FUNDRAISING JOURNEY
    An illustration. Every nonprofit's routes look a little different.

    WHAT WE LOOK AT

    The eight parts we check, through a nonprofit's eyes.

    01

    Your Cause and Ask

    Common gaps
    • Appeals that list needs, not what a gift changes
    • No monthly giving option, or one that's hard to find
    • Sponsorship offers that don't say what companies gain
    02

    Your Materials

    Common gaps
    • Impact reports written for funders, not for donors
    • Donation pages that are slow or confusing on phones
    • Beneficiary photos and stories used without written consent
    03

    Where Supporters Come From

    Common gaps
    • A funder list that hasn't changed in years
    • Shoppers, ticket buyers and visitors never asked to give
    • No local businesses or company partners giving regularly
    04

    How You Engage Supporters

    Common gaps
    • Event guests and walkers never contacted afterward
    • Volunteers never shown other ways to help
    • Funder or company inquiries left for days
    05

    How You Secure Gifts

    Common gaps
    • Major donors asked without a visit or plan
    • Grant deadlines tracked in someone's head
    • Peer fundraisers left to raise money alone
    06

    After the Gift

    Common gaps
    • Monthly donors who stop, with no call to ask why
    • Lapsed donors never invited back
    • Funders and partners hear from you only at renewal
    07

    Your Results and Data

    Common gaps
    • A donor database used only as a mailing list
    • No one tracks how many donors give again
    • Store income and fundraising never seen side by side
    08

    Who Owns Each Step

    Common gaps
    • Nobody owns keeping donors after the first gift
    • A board that wants to help but has no role
    • Shops, events and grants run as separate worlds

    WHAT IT CAN LOOK LIKE

    One nonprofit, before and after. More first-time donors. More monthly donors.

    A 25-Person Community Nonprofit.

    The problem: nearly every new donor came from the year-end appeal. Thank-yous took weeks to arrive, and first-time donors heard nothing more until the next year's ask.

    Before

    Each square is one piece of the nonprofit's fundraising and outreach: its donation page, its thank-you calls, its grant calendar, and every other part of how it raises support.

    Working WellWorking, But Room To GrowNeeds WorkBroken
    Your path to a regular donor

    Yearly totals: the year before the changes, and the first full year after.

    THREE FIXES IN THE PLAN

    A Thank-You Within 48 Hours
    A personal call or note, every time.
    A 90-Day Welcome Series
    Impact first, then an invitation to give monthly.
    New Donors All Year
    Free nonprofit search ads and event follow-up.

    An illustration of our approach, not client results.

    Want to know where your support is slipping away? Within two business days you'll hear whether we can help.Apply for a Growth Check

    HOW IT WORKS

    01The AuditDiagnoseWe find what's standing in the way.→02The ArchitectureDesignOne plan around your goal.→03The ActivationBuildYou hire the right specialists. You run it.

    See How It Works →

    LATEST INSIGHTS

    Not Ready to Apply? Start Here.

    Two people going through a printed report together, one pointing at a chart with a pen.

    Budgets and Numbers

    What a Marketing Audit Should Tell You, and the Red Flags

    A good audit tells you where you lose people, why and what to fix first. Here's how to spot a weak one.

    4 min read

    A man alone in a dark office late at night, checking his phone beside a lit desk lamp and laptop.

    Team and Hiring

    When Growth Depends on the Founder: The Hidden Ceiling

    If every new customer still comes through you, your growth has a ceiling, and it's your calendar.

    4 min read

    All Insights →

    Frequently Asked Questions

    How much does it cost?+
    Two fees, the Audit and the Architecture, sized to your organization and agreed up front. No retainers. Your quote comes after the call.
    What happens after I apply?+
    Within two business days you'll hear whether we can help. If there's a fit, we book a call, then send your quote.
    Do you take a percentage of what we raise?+
    No, never. Our fee is fixed and agreed before we start. Percentage-based pay goes against fundraising ethics and puts your donors' trust at risk.
    Will you need access to our donor records?+
    Only what we need to see where support is slipping, and only with your permission. Donor details stay private and are never shared or used for anything else.

    MAKING GROWTH MAKE SENSE

    Your mission shouldn't wait on next year's appeal.
    Let's talk.

    Apply for a Growth Check. Within two business days you'll hear whether we can help, and what happens next.

    →

    Not Your Industry? We Help Others Too.

    Professional ServicesFirms and consultancies →Ecommerce & ConsumerBrands and stores →Membership BodiesAssociations and institutes →Appointment-Based BusinessesClinics and studios →Education & TrainingSchools and providers →Trades & ContractorsMulti-crew firms →Hospitality & LeisureHotels, groups and venues →Care & SupportCommunities and agencies →Faith & CommunityCongregations and clubs →
    Apply for a Growth Check