Who We Help

Trades & Contractors

Your crews do great work. Winning the right jobs shouldn't be luck.

For multi-crew contractors with $1m–$7m in sales. Customers rave about your work and send their neighbors, but your calendar still swings between slammed and dead quiet.

RoofingHVACPlumbing & ElectricalRemodeling & Design-BuildKitchen & BathSolar & WindowsLawn & PestCommercial Contractors
Apply for a Growth Check

You'll speak with us directly, as the Owner.

An electrician testing a control panel with a meter

SOUND FAMILIAR?

Where most contractors lose jobs.

01Whoever Calls Back First Wins

Homeowners call three companies and hire the one that answers first.

Usually starts in: How You Engage Leads · Who Owns Each Step

02Quotes Go Out, Then Silence

You price every job with care, then never hear back either way.

Usually starts in: Your Offer · Your Sales Process

03Paying for Leads Everyone Gets

Bought leads reach four other contractors the same minute they reach you.

Usually starts in: Where Your Leads Come From · Your Results and Data

04Booked Solid on the Wrong Jobs

Crews stay busy on small, low-margin work while the bigger jobs go elsewhere.

Usually starts in: Your Marketing Materials · After the Sale

How customers find you

Six routes to a new job.
Each one has its own weak spot.

Every new job reaches you by one of six routes. Here's the path each one usually takes, from first finding you to a job won.

TRADES FUNNEL
    An illustration. Every company's routes look a little different.

    WHAT WE LOOK AT

    The eight parts we check, through a contractor's eyes.

    01

    Your Offer

    Common gaps
    • Quotes with one price and no options
    • Financing mentioned late, or never, on big jobs
    • No service plan that keeps customers year-round
    02

    Your Marketing Materials

    Common gaps
    • Project photos that don't show your best work
    • A website missing your license number and service areas
    • No capability sheet or project list for builders
    03

    Where Your Leads Come From

    Common gaps
    • No page for each service and town you cover
    • Builder, realtor and property manager ties left to chance
    • Commercial bid lists and vendor approvals never pursued
    04

    How You Engage Leads

    Common gaps
    • After-hours calls left to an answering machine
    • No questions to sort small jobs from big ones
    • Visits booked days out with no reminder text
    05

    Your Sales Process

    Common gaps
    • Estimators who leave without a written price
    • No set follow-up days after a quote
    • Design-build projects priced before the scope is clear
    06

    After the Sale

    Common gaps
    • No review request once the job is done
    • Service plans that lapse with no renewal call
    • Past customers never asked about the next job
    07

    Your Results and Data

    Common gaps
    • No idea which lead source brings profitable jobs
    • No count of quotes won by each estimator
    • Bids won and lost never reviewed for why
    08

    Who Owns Each Step

    Common gaps
    • The owner still answers the phone and prices jobs
    • Office staff and estimators blaming each other for lost leads
    • Nobody in charge of reviews, referrals or renewals

    WHAT IT CAN LOOK LIKE

    One company, before and after. More leads. More jobs won.

    A 25-Person Roofing Company.

    The problem: most new leads were bought and shared with other roofers. Callbacks took hours, and quotes went out as one price with no follow-up.

    Before

    Each square is one piece of the company's marketing and sales: its reviews, how fast the office calls back, its follow-up after every quote, and every other part of how it wins jobs.

    Working WellWorking, But Room To GrowNeeds WorkBroken
    Your path to a new job

    Yearly totals: the year before the changes, and the first full year after.

    THREE FIXES IN THE PLAN

    Call Back Within Five Minutes
    Every new lead answered while it's warm.
    Good, Better, Best Quotes
    Three options, then follow-up on set days.
    Leads That Are Yours Alone
    Local search, reviews and past-customer referrals.

    An illustration of our approach, not client results.

    Want to know where your company is losing jobs? Within two business days you'll hear whether we can help.Apply for a Growth Check

    HOW IT WORKS

    01The AuditDiagnoseWe find what's standing in the way.→02The ArchitectureDesignOne plan around your goal.→03The ActivationBuildYou hire the right specialists. You run it.

    See How It Works →

    LATEST INSIGHTS

    Not Ready to Apply? Start Here.

    A phone, mouse and notepad on a desk, with the phone screen blank.

    Turning Leads into Customers

    Why Your Marketing Brings Leads but Not Customers

    The problem is rarely the marketing. It's what happens after someone gets in touch.

    4 min read

    A man alone in a dark office late at night, checking his phone beside a lit desk lamp and laptop.

    Team and Hiring

    When Growth Depends on the Founder: The Hidden Ceiling

    If every new customer still comes through you, your growth has a ceiling, and it's your calendar.

    4 min read

    All Insights →

    Frequently Asked Questions

    How much does it cost?+
    Two fees, the Audit and the Architecture, sized to your business and agreed up front. No retainers. Your quote comes after the call.
    What happens after I apply?+
    Within two business days you'll hear whether we can help. If there's a fit, we book a call, then send your quote.
    Do you sell leads?+
    No. We don't sell leads, and we never share yours. We look at how your company wins jobs, so more of the leads you already get turn into work.
    We're already busy. Why would we need more work?+
    Busy isn't the same as profitable. We help you win the bigger, better jobs and smooth out the slow months, so your crews stay on the work you want.

    MAKING GROWTH MAKE SENSE

    Your next job shouldn't depend on a lead seller.
    Let's talk.

    Apply for a Growth Check. Within two business days you'll hear whether we can help, and what happens next.

    →

    Not Your Industry? We Help Others Too.

    Professional ServicesFirms and consultancies →Ecommerce & ConsumerBrands and stores →Charities & NonprofitsCauses and nonprofits →Membership BodiesAssociations and institutes →Appointment-Based BusinessesClinics and studios →Education & TrainingSchools and providers →Hospitality & LeisureHotels, groups and venues →Care & SupportCommunities and agencies →Faith & CommunityCongregations and clubs →
    Apply for a Growth Check