Who We Help

Hospitality & Leisure

Guests love the experience you create. Filling every date shouldn't feel like luck.

For owner-led hotels, venues, attractions and restaurant groups with $1m–$7m in sales. Guests remember their visit for years, but a packed Saturday still can't make up for a quiet Tuesday.

Restaurant GroupsHotels & InnsWedding VenuesAttractionsVacation RentalsLive VenuesPrivate Dining
Apply for a Growth Check

You'll speak with us directly, as the Owner.

Restaurant tables set with checked cloths before service

SOUND FAMILIAR?

Where most hotels and venues lose guests.

01Booking Sites Take the Margin

Most bookings come through sites that keep a share of every one.

Usually starts in: Where Your Leads Come From · Your Offer

02First Visits That Never Return

Guests have a wonderful time, then you never hear from them again.

Usually starts in: After the Sale · Your Results and Data

03Event Inquiries Wait Too Long

Couples and party hosts ask about dates, then book whoever answers first.

Usually starts in: How You Engage Leads · Who Owns Each Step

04A Lovely Website That Doesn't Book

People admire the photos, then leave to book somewhere easier.

Usually starts in: Your Marketing Materials · Your Sales Process

How guests find you

Six routes to a new guest.
Each one has its own weak spot.

Every new guest reaches you by one of six routes. Here's the journey each one usually takes, from first finding you to making a booking.

BOOKING FUNNEL
    An illustration. Every hotel, venue and group finds guests a little differently.

    WHAT WE LOOK AT

    The eight parts we check, through a host's eyes.

    01

    Your Offer

    Common gaps
    • Event packages with no clear starting price
    • No packages pairing a stay with dinner or a show
    • No gift cards or experience vouchers to give
    02

    Your Marketing Materials

    Common gaps
    • Menus, rooms and prices out of date online
    • No video or virtual tour of your spaces
    • Reviews left unanswered on Google and Tripadvisor
    03

    Where Your Leads Come From

    Common gaps
    • Booking and ticket sites holding every guest's details
    • Each location's Google listing left half finished
    • Group, school and company bookings left to chance
    04

    How You Engage Leads

    Common gaps
    • Calls to the front desk missed at busy times
    • Sold-out guests never offered another date
    • Website visitors never asked to join your list
    05

    Your Sales Process

    Common gaps
    • Venue tours with no follow-up afterward
    • Date holds that lapse without a reminder
    • Private dining requests passed between locations
    06

    After the Sale

    Common gaps
    • Last year's party hosts never asked to rebook
    • Annual passes that lapse with no reminder
    • Repeat rental guests rebooking through Airbnb, not you
    07

    Your Results and Data

    Common gaps
    • No single guest record across stays, meals and events
    • The true cost of each booking site unknown
    • Ticket sales never read against season and weather
    08

    Who Owns Each Step

    Common gaps
    • Marketing squeezed in between shifts by the manager
    • Each location marketing itself its own way
    • Promoters, planners and agencies with no shared plan

    WHAT IT CAN LOOK LIKE

    One hotel, before and after. More guests looking. More direct stays.

    A 40-Room Boutique Hotel.

    The problem: most guests found the hotel only on booking sites. Its own booking page showed the full price at the last step and gave no reason to book direct.

    Before

    Each square is one piece of the hotel's marketing and sales: its booking page, its Google listing, its emails to past guests, and every other part of how it fills rooms, tables and dates.

    Working WellWorking, But Room To GrowNeeds WorkBroken
    Your path to a direct stay

    Yearly totals: the year before the changes, and the first full year after.

    THREE FIXES IN THE PLAN

    Full Price Shown First
    Every fee included from the very first screen.
    A Reason to Book Direct
    Breakfast or free cancellation for booking direct.
    Hotel Ads on Google
    More travelers reach the hotel's own page.

    An illustration of our approach, not client results.

    Want to know where your hotel or venue is losing guests? Within two business days you'll hear whether we can help.Apply for a Growth Check

    HOW IT WORKS

    01The AuditDiagnoseWe find what's standing in the way.→02The ArchitectureDesignOne plan around your goal.→03The ActivationBuildYou hire the right specialists. You run it.

    See How It Works →

    LATEST INSIGHTS

    Not Ready to Apply? Start Here.

    A calculator, colored pens and printed budget charts on a white desk.

    Budgets and Numbers

    How Much Should a $2M Business Spend on Marketing?

    The benchmarks say 7% to 10% of revenue. Here's why the number matters less than where it goes.

    5 min read

    Three colleagues planning at a wooden table while one sketches on a whiteboard.

    Team and Hiring

    Agency, In-House Hire, or a System?

    An agency or a hire adds hands. Neither fixes a missing plan. Here's how to choose.

    5 min read

    All Insights →

    Frequently Asked Questions

    How much does it cost?+
    Two fees, the Audit and the Architecture, sized to your business and agreed up front. No retainers. Your quote comes after the call.
    What happens after I apply?+
    Within two business days you'll hear whether we can help. If there's a fit, we book a call, then send your quote.
    Can you help us depend less on booking sites?+
    Yes. We look at why guests book through them, then make booking direct easier and more rewarding. You keep the sites for the dates you need them, and we check your contract terms first.
    Do you work with groups that run several locations?+
    Yes. We look at each location and the group together, so every location gets its own listings and numbers, under one brand and one plan.

    MAKING GROWTH MAKE SENSE

    An empty room or table tonight can't be sold tomorrow.
    Let's talk.

    Apply for a Growth Check. Within two business days you'll hear whether we can help, and what happens next.

    →

    Not Your Industry? We Help Others Too.

    Professional ServicesFirms and consultancies →Ecommerce & ConsumerBrands and stores →Charities & NonprofitsCauses and nonprofits →Membership BodiesAssociations and institutes →Appointment-Based BusinessesClinics and studios →Education & TrainingSchools and providers →Trades & ContractorsMulti-crew firms →Care & SupportCommunities and agencies →Faith & CommunityCongregations and clubs →
    Apply for a Growth Check