INSIGHTS

Practical Ideas for
Growing Businesses.

Short, honest reads for founders and leaders who know something isn't working but can't yet see where. No news, no tips lists. Just the thinking.

AllGetting More LeadsTurning Leads into CustomersKeeping CustomersBudgets and NumbersTeam and HiringYour Offer and PricingTools and Systems

LATEST

A phone, mouse and notepad on a desk, with the phone screen blank.

Turning Leads into Customers

Why Your Marketing Brings Leads but Not Customers

The problem is rarely the marketing. It's what happens after someone gets in touch.

4 min read

Read the Article →

ALL ARTICLES · NEWEST FIRST

A phone, mouse and notepad on a desk, with the phone screen blank.

Turning Leads into Customers

Why Your Marketing Brings Leads but Not Customers

The problem is rarely the marketing. It's what happens after someone gets in touch.

4 min read

A calculator, colored pens and printed budget charts on a white desk.

Budgets and Numbers

How Much Should a $2M Business Spend on Marketing?

The benchmarks say 7% to 10% of revenue. Here's why the number matters less than where it goes.

5 min read

A man alone in a dark office late at night, checking his phone beside a lit desk lamp and laptop.

Team and Hiring

When Growth Depends on the Founder: The Hidden Ceiling

If every new customer still comes through you, your growth has a ceiling, and it's your calendar.

4 min read

Three colleagues planning at a wooden table while one sketches on a whiteboard.

Team and Hiring

Agency, In-House Hire, or a System?

An agency or a hire adds hands. Neither fixes a missing plan. Here's how to choose.

5 min read

Two people going through a printed report together, one pointing at a chart with a pen.

Budgets and Numbers

What a Marketing Audit Should Tell You, and the Red Flags

A good audit tells you where you lose people, why and what to fix first. Here's how to spot a weak one.

4 min read

New articles regularly.

Frequently Asked Questions

What is a Growth Check?+

It's how working with us starts. You answer a few questions about your organization, and within two business days you get a straight answer: whether we can help, and what happens next.

Who do you work with?+

Growing US businesses and organizations with $1m–$7m in sales or annual income. We know ten industries well, from professional services firms to charities and care providers.

How much does it cost?+

There are two fees: one for the Audit and one for the Architecture. Both are sized to your organization and agreed up front, before any work starts. There are no retainers. If specialists set up part of the plan, you pay them directly.

What happens after I apply?+

Within two business days, you get an email with a straight answer: whether we can help, and what happens next. If there's a fit, we book a call. After the call, you get your quote. If it's not the right time, we'll tell you that too. Nobody is left hanging.

MAKING GROWTH MAKE SENSE

Reading Is a Start.
Let's Find What's Holding You Back.

Apply for a Growth Check. We'll get back to you within two business days and tell you honestly whether we can help.

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How It Works.

Audit, Architecture, Activation: what working with us looks like.

How It Works →

Who We Help.

Ten types of organizations we know well.

Who We Help →
Apply for a Growth Check